“We gravitated towards each other because the universe said, ‘Yeah, these four guys and this dude, they need to meet,'” Smith says. Directed by Bill Yukich (Beyonc, Metallica, Wiz Khalifa). While that parallel was unintentional, Smith sees it as another example of the universe doing what it does in bringing Yukich to Shinedown’s, well, attention. Multi Platinum recording stars Shinedown have announced their upcoming film Attention Attention. One of the enduring images from that groundbreaking project was the shot of the “Formation” star wielding a bat while wearing a yellow dress, which is coincidentally paralleled in the use of yellow throughout ATTENTION ATTENTION. “For us, it was about allowing the viewer to have their own interpretation,” Smith says.ĪTTENTION ATTENTION was directed by Bill Yukich, whose editing work on Beyoncé‘s Lemonade earned him an Emmy nomination. Some of the videos, such as those for singles “GET UP” and “DEVIL,” have already been released, but are presented in a new context within the film as a whole.Ĭertain characters and visual motifs pop up throughout ATTENTION ATTENTION, though Smith doesn’t feel it comes to a singular, clear-cut conclusion. The end result is an hour-long optical roller-coaster ride that runs the length of the album, with each song getting its own video separated by Smith’s interstitial voiceover narration. A visual portrait of multi-platinum band Shinedown’s 2018 concept album that tells a visceral and thought-provoking story about the human spirit. “The goal was always to show it all in its entirety as a visual piece and an accompaniment to the audio and the songs. “Once we had the record written, we knew that it was a conceptual piece,” Smith explains. Shelving the film to 2021, Attention Attention (Gravitas Ventures. and Canada on iTunes, Amazon, Google Play, Vudu. ATTENTION ATTENTION is available on digital and cable VOD in the U.S. As frontman Brent Smith tells ABC Audio, the movie was always the final goal for ATTENTION ATTENTION. Multi-platinum band Shinedown is getting set to release their feature film ATTENTION ATTENTION Directed by Bill Yukich (Beyoncé, Metallica, Wiz Khalifa), ATTENTION ATTENTION is a cinematic experience of their 2018 studio album of the same name and will be available on digital and cable VOD on September 3rd via Gravitas Ventures. Leaving off their tour supporting Attention Attention, Shinedown planned to visually document the 14 tracks of their sixth album. OUT NOW New York, NY SeptemATTENTION ATTENTION, the feature film experience of multi-platinum band Shinedown’s 2018 record-breaking studio album of the same name, is out now via Gravitas Ventures. On Friday, the band will premiere ATTENTION ATTENTION, a film inspired by their 2018 album of the same name.
Shinedown‘s latest project has been three years in the making.
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